Group News

"Top Tide Truck" - Sinotruk Howo Max

Author ：Heavy Duty Truck     Add Time ： 2020-05-12     PV ：

"Top grid tide truck is coming” —Howo MAX launch conference was held in Jinan, Shandong Province.

With the trend of truck customers becoming increasingly younger, customers' preferences are trending, and the focus has gradually changed from a single product configuration to more diversified product attributes. The Howo MAX released this time is an Internet celebrity trend product specially created by Sinotruk through extensive market research for the younger generation of truck drivers. In order to better cater to the younger communication context, the  launch conference has also changed the regular release event process. In terms of brand tonality, product positioning, and means of communication, the Sinotruk has truly achieved a breakthrough marketing in the truck industry.

Howo MAX universal recommended officer Dong Houfu said in the explanation: At the moment when the trend of younger truck customers is evident, Howo MAX has many advantages on the product side and in-depth insights on the marketing side. Sinotruk has broken the traditional business mode. It will create the first trendy heavy truck with all-round packaging in China, and will also create a new way of playing in the truck industry.

After the speech, the press conference ushered in the highlight - Howo MAX came on stage. The outstanding appearance of HOWO MAX deserves the unanimous applause from the guests. In addition to the stunning performance in terms of appearance, Howo MAX also has many surprises in configuration and performance.

After more than a month of personal experience, as the representative of the actual customer, also shared many feelings about Howo MAX in appearance, interior and driving experience, "Speaking of fuel saving, I just want to say, give I have a Howo MAX, I can drive to the end of the universe". Compared with the general enterprises talking about their own products, the experience officer's personal testimony is more real and more attractive to fans and customers.

In addition, the power and fuel economy of Howo MAX have also been deeply praised by the experience officers. In this regard, Dr. Gu Yuncheng, the power recommendation officer of Howo MAX, made an in-depth interpretation of the core advantages of the Howo MAX equipped Weichai exclusive national 6 engine. He said: After ten years of sharpening a sword, many zero breakthroughs, after a full-time experience in all fields The endurance test of the domain is only for the stunning debut of Howo MAX at this moment. Fuel saving by 8%, thermal efficiency breaking through 50%, and 5-year customer income of about 129,000 yuan, all the bright data have made the power core of HOWO MAX a well-deserved new benchmark for diesel engines.

At the same time, Sinotruk and Weichai jointly provide Howo MAX with an exclusive National VI warranty service policy, and provide a 7-year 700,000-km long warranty for National VI emission-related components, which will bring more benefits to customers.

Sinotruk brought us HOWO MAX, not only a new product suitable for young groups, but also Sinotruk give full play to own advantages, seize the market and make quick decisions and respond to changing trends of customers.

It is such a market attitude that I believe that Sinotruk adheres to the starting point of quickly responding to customer needs and market needs with products and services, and will strive for a better market position for itself in the national sixth-generation market competition. The Howo MAX will surely be sought after by young customers.