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A Fathers Day Gift from Sinotruk

Author ：Heavy Duty Truck     Add Time ： 2022-06-22     PV ：

In the freight industry, there are such a group of truck drivers, a considerable number of them are already fathers. Due to the particularity of the freight industry, these fathers gallop between the mountains and seas on the road every day, shuttle in the city, responsibility urged them to run to the distance, no matter how far they are from home, as fathers, they always remember the children at home. In contrast, the children at home miss them as much. 

In our daily life, we tend to be more to feel the fatherly love, but we ignore how to care for them. The inner world of the father needs to be excavated even more. Father's love is silent. While we are grateful for their selfless sacrifices, we also hope that they will not "sacrifice for love". This time, based on the deep and keen insight of father's love, on the occasion of Father's Day, Sinotruk, an old friend of the truck family, created an original music MV of "Dad, Listen to Me" specially for fathers all over the world. Together, the children sent a sincere love and blessing to their fathers who are truck drivers.

A different dialogue between father and son to witness heartwarming moments

In our past perception, the "disobedient" are often children, but the father who drives the truck has become the "disobedient" father in the eyes of the child. In the MV "Dad, Listen to Me" created by Sinotruk, the children counted the various "disobedience" of their fathers: sleeping too little, smoking too much, always eating junk food... However, we know that truck drivers have to ensure the transportation time and improve profits.

For truck drivers, it is normal to go out early and come back late. It is not unusual to go out for more than ten days. When they are out, they can only see their children through video chat. However, in the part where the children rate their fathers in the film, the children invariably scored high marks for the most handsome father in their hearts. The children's understanding and care suddenly touched the softest part of the fathers' hearts, making them usually resolute. "iron man tears".

"So adult, still so capricious", "no one worry"... children "nagging", let people laugh; can say, the children's innocence and heart are captured by this MV. After decades of deep cultivation in the truck industry, Sinotruk has already become friends with freight drivers. The film adopts the way of shooting separately, singing the "contradiction" between father and son into every lyrics, and shaping a warm brand IP image with considerate. 

Sinotruk inherits the mission, film conveys warmth

In the MV of "Dad, Listen to Me", the children's voices are clear and tender, like the sounds of nature, "smoke a little less" and "rest early"... The children's heartfelt exhortations also represent Sinotruk's commitment to the group of truck drivers of care. Taking Father's Day as an opportunity, Sinotruk hopes to pay high tribute to the truck drivers who have become fathers through this work.

As an enterprise with a history of more than 90 years, Sinotruk earns the market with superb professionalism and wins people's hearts with brand culture. It always adheres to the core values of "customer satisfaction is our purpose", and the service concept of "relatives" is deeply rooted in people's hearts.There are thousands of kinds of love in the world, only the love of parents will accompany you for life, a mountain of father, truck drivers' father, deep and restraint, kind and warm.