245,031 units! Sinotruk wins the title of heavy-duty truck sales champion in 2024!
2024 is a year full of challenges and changes for the commercial vehicle industry. The domestic market is full of competition, and the trend of survival of the fittest is gradually becoming clear. Energy transformation and technological iteration have drawn a new blueprint for the development of the industry. The end of 2024 has been set. my country's heavy-duty truck market has sold a total of 901,697 vehicles throughout the year, of which 84,192 vehicles were sold in December, up 22.9% from November and a substantial increase of 61.6% year-on-year. The market has reversed its decline and has risen strongly, which has greatly encouraged the confidence of the upstream and downstream of the heavy-duty truck industry chain.
China National Heavy Duty Truck Group Co., Ltd. insists on creating the greatest value for customers, going all out to grab the market, grab orders, and ensure delivery. Its operating performance continues to lead the industry, creating a high-quality development speed for China National Heavy Duty Truck Group Co., Ltd.! In the final battle of 2024, Sinotruk's heavy-duty truck sales in December totaled 19,172 units, a significant year-on-year increase of 91.7%; the total sales for the whole year totaled 245,031 units, a year-on-year increase of 4.6%, and the market share reached 27.2%. With the posture of carrying the tripod, it won the first place in annual heavy-duty truck sales and market share.
Seeking change to forge fine products
2024 is a year of continuous innovation and climbing to the top. Sinotruk ignites a new technology engine with the ambition of self-reliance and self-improvement. Behind the highlight moment is Sinotruk's unremitting exploration and deep cultivation of the market segment, and the continuous improvement and optimization of the product matrix, shining on the global commercial vehicle stage with its technological strength.
In the gas vehicle market, new products such as the "Energy Saving King" HOWO MAX 540, Shandeka G7H 630, and HOWO TS7 have been launched one after another, and have once again achieved breakthroughs in energy saving, power, comfort, etc., helping truck friends to create wealth. In the high-end heavy-duty truck market, a new generation of tractors was born in response to new trends and new demands. It has 307 patent technologies in total, covering more than 100 practical application scenarios, creating a model of all-round smart heavy-duty trucks that are compatible with multiple energy sources and applicable to all scenarios; the Yellow River hydrogen internal combustion engine traction train has gone through thousands of trials and tribulations, and its wind resistance coefficient is as low as 0.286Cd. It comes with a series of disruptive technological innovations and innovative breakthroughs! In the light truck market, HOWO's new generation of Hanjiang PRO, HOWO Jinhanjiang 6AMT City Distribution King, and the new generation of HOWO light trucks, such as the Leader PRO, are gloriously launched. They are user-oriented and driven by technological innovation, leading the trend and helping the industry improve quality and efficiency! In the new energy market, a series of new energy products such as Shandeka hydrogen fuel cell tractor, HOWO TX 600kWh central drive charging tractor, Shandeka 423kWh pure electric dump truck, and HOWO Leader PRO electric drive bridge light truck were intensively released to quickly seize the market opportunity and provide users with green logistics solutions for all scenarios, all fields, and full coverage. Driven by innovation and with products as king, Sinotruk will continue to increase investment in product research and development and continue to lead the market with the most competitive attitude.
Brand leadership, show your strength
2024 is a year of pioneering and going against the trend. Sinotruk builds new competitive advantages with the spirit of striving for the first place. Its brand influence continues to rise in the global market, creating an unshakable leading position in the industry. In 2024, the HOWO brand ushered in the glorious celebration of its 20th anniversary. It is in its prime and always stands at the forefront of the industry. Adhering to the core concept of technology-driven, it has become China's first single-brand heavy-duty truck brand with sales of 2 million. It has footprints in 110 countries and regions around the world, interpreting the vigorous power of national brands with strength.
With technological innovation and market expansion, Sinotruk is achieving a new leap forward with an unprecedented momentum, showing vigorous vitality and increasing international competitiveness. In 2024, Sinotruk will go out to sea with 7 masterpieces of craftsmanship, and will appear at the 71st Hannover Commercial Vehicle Show in Germany with the ultimate oriental aesthetics, showing its latest research results and forward-looking design concepts to the global commercial vehicle industry, and handing out the "Chinese heavy truck business card" from the oriental country. Sinotruk's appearance in Hannover not only shows the world the style of Chinese brands rooted in Chinese cultural soil, but also lays a solid foundation for China's automobile industry to go global and lead the future travel trend.
At the time of bidding farewell to the old and welcoming the new, the Sinotruk 2025 Partner Conference with the theme of "We Are One - One Family, One Heart, One Work, One Will", was grandly held, bringing together 2,400 industry elites from all over the country, and also exhibiting models in different fields such as new energy, long-distance trunk lines, express delivery, etc., releasing Sinotruk's high-tech and segmented scene products in all fields, all scenarios, and one-stop. During the conference, six new product and standard release conferences were held intensively, which not only showed the industry China National Heavy Duty Truck's unremitting pursuit of technological innovation and product optimization, but also demonstrated its ambition to actively embrace partners to work together and create brilliance.
In the past year, China National Heavy Duty Truck has been seeking change and pioneering, adhering to the principle of customer satisfaction first, adhering to an open and cooperative attitude, and delivering a brilliant report card with hard work and strength - creating the first growth rate of heavy trucks and light trucks in the top five groups, achieving the first sales volume and market share of heavy trucks, ranking first in China's heavy truck industry exports for 20 consecutive years, and ranking first in ten market segments such as medium and long-distance composite transportation. A series of brilliant achievements. China National Heavy Duty Truck's journey is far from over. It is incubating new opportunities in a complex market environment with perseverance and achieving high-quality development in continuous innovation and change!
Improve and develop towards first-class
2025 is a key year for entering a new situation and climbing higher. Sinotruk will seize the opportunities of industry development with the grand ambition of becoming world-class and strive to write the legend of Sinotruk. In the face of new situations, new opportunities and new challenges, only by adhering to the core concept of "one family, one mind, work together, and succeed" can we gather wisdom and strength to promote Sinotruk to move forward continuously.
In the new year, although the uncertainty, imbalance and unpredictability faced by the development of the world economy still exist, the overseas market situation is becoming more and more complicated, and Chinese brands are still facing the pressure of "external volume" overseas, but the countries jointly building the "Belt and Road", Africa, Southeast Asia, the Middle East and other regions have rapid economic development and active infrastructure construction, and have become the main incremental market for global heavy trucks, opening up new development space for export business. At the same time, the domestic market also faces many challenges-the situation of more vehicles and less goods, excess capacity and low freight rates in the freight industry is difficult to improve in the short term, and the market presents a trend of "fierce competition and fragmented opportunities", but the favorable conditions such as large domestic market potential and strong economic resilience remain stable. Sinotruk will be confident and act quickly to actively seize the incremental opportunities in various regions and market segments, create a full range of products that make customers the most money, enhance brand competitiveness and influence in all aspects, and jointly meet the opportunities and challenges of domestic and foreign markets!
In conclusion: Sinotruk has always taken scientific and technological self-reliance as its foundation, accumulated strength and built a tower; in the transformation of the industry to high-end, intelligent and green, it will ride the wind and waves and lead the change. Standing at a new historical starting point, Sinotruk, full of glory and achievements, will embark on a new journey again, and strive to climb to new heights with heroic steps. The future has come, and the struggle will not stop. Sinotruk will strive to compose a magnificent song of victory for China's commercial vehicle industry with a more open attitude and more determined steps.
