Sinotruk Howo | Playing the role of Dubais bridgehead and accelerating localization in the Middle East
From February 26 to March 1, Shandong Heavy Industry Group's Party Secretary and Chairman Man Shengang went to Dubai, Abu Dhabi and Anaïn in the United Arab Emirates to investigate the development of overseas markets, visit strategic partners and major customers, and attend important cooperation and signing activities, so as to promote the layout of the local market and the synergy of the Group's business, and to accelerate the landing of the internationalization strategy. Mr. Zhang Changsheng, member of the Party committee and deputy general manager of the Group, participated in the survey.
Weichai Group
Building a Regional Operation Center for the Middle East and Africa
In the afternoon of February 28, Man Shengang visited Dubai Global Port Group, had a discussion and exchange with Sultan Ahmed bin Sulayem, Chairman and Chief Executive Officer of Dubai Global Port Group, and reached a consensus on further promoting the Group's business development in the FTZ and expanding cooperation in more fields. Dubai Global Ports Group is the world's leading end-to-end supply chain solution provider and one of the world's largest port terminal operators, providing integrated services of container terminals, free trade zones and logistics centers, and its Jebel Ali Port located in Dubai is the largest port in the Middle East, and Jebel Ali FTA is the largest FTA in the Middle East.
Subsequently, Mr. Man Shengang came to Weichai Middle East Company located in Jebel Ali FTZ for investigation, visited local staff and held a business scheduling meeting. He pointed out that the internationalization strategy is the top priority of the Group's development, and Dubai is the bridgehead for Shandong Heavy Industry to accelerate the development of the Middle East and Africa market. Weichai Middle East Company should focus on the needs of local customers, continue to improve the competitiveness of high-end power products and brand influence, and accelerate the expansion of energy and power market. Relying on Weichai Middle East Company to build a regional market sales center, warehousing center, training center, exhibition center, talent center, to promote the Group's enterprises to go to sea in groups, in-depth synergies, to enhance the competitive advantages of integrated solutions, and to magnify the brand matrix effect.
On the morning of March 1, Weichai Power and Sterling India signed a new round of cooperation agreement in Dubai to deepen strategic cooperation around accelerating the expansion of the fast-growing Indian energy and power market. Jin Zhao, assistant general manager of Weichai Power, and Sanjay Jadhav, CEO of Sterling, signed the cooperation agreement on behalf of the two sides, while Man Shenggang and Hulshid Daruwala, chairman of Sterling, witnessed the signing of the agreement and delivered speeches together. The two sides said that the signing of the new round of cooperation agreement reflects the confidence of the two sides in the future, trust in each other, and will work together to provide the Indian market to meet the needs of local customers with a high level of products and services, to establish a long-term, win-win, sustainable strategic partnership. Sterling is Weichai's largest power generation single engine OEM in India. Since the cooperation between the two sides, Weichai engines have continued to grow rapidly in India's large-bore power generation market, especially in the middle- and high-end markets such as data centers.
Zhongtong Bus
Serving Dubai Intelligent Green Transportation with High-end Buses
On the afternoon of February 26th, Manxinguang visited Dubai Road Traffic Authority and witnessed the signing of a purchase contract between ZTE Bus and Svidan UAE. UAE Sweedan, which belongs to Al Nabooda Group and is one of the largest auto sales companies in the region, has successfully won the large-scale public transportation order of Dubai Road Traffic Authority in cooperation with ZTE Bus, including the pure electric buses purchased in bulk for the first time in the UAE, which is the first time for China's bus products to enter into the UAE's public transportation system, and it marks that Zhongtong Bus has taken a solid step forward in the high-end market in the international arena. Mr. Li Pengcheng, General Manager of Zhongtong Bus, and Mr. Medhat Shukuri, Chief Executive Officer of Al Nabooda Group, signed the contract on behalf of both parties, while Mr. Man Shenggang, Mr. Ahmad Bahrozhyan, Chief Executive Officer of Dubai Road Traffic Authority, and Mr. Ajit Kumar, Chief Executive Officer of Sweedan, witnessed the signing of the contract and cut the cake to symbolize the cooperation together. After the event, Mr. Man Shenggang also visited the Dubai Road Traffic Authority's Benchmarking Operational Stations, which represent the highest standard in the Middle East and North Africa region in the field of public transportation.
On the morning of February 28, Mr. Man Shenggang visited Emirates Transportation Company (ETC) and had a discussion with Peter Jorgensen, Chief Executive Officer of ETC, on deepening cooperation in the field of buses. Emirates Transportation Company is one of the leading transportation service providers in the UAE, and is also the largest customer of Zhongtong in the UAE, purchasing a variety of Zhongtong's buses such as school buses, commuter buses and tourist buses in bulk. At present, Zhongtong buses have become the Chinese bus brand with the highest market share in the UAE, providing high-quality solutions for local transportation development.
China National Heavy Duty Truck
Continuously Striving to Become the Global Leader of China's Heavy Truck Brand
On the morning of February 27, Mr. Man Shenggang visited Gradari Group, the distributor of China National Heavy Duty Truck (CNHTC) in Dubai, and had a discussion and exchange with Mr. Mohammed, Vice Chairman and CEO of Gradari Group. The group is one of the largest enterprises in the United Arab Emirates, and its Gradari Truck and Heavy Equipment Company is mainly responsible for truck and equipment business, and sells high-end heavy trucks under the brand name of China National Heavy Duty Truck (Shanteka), which has a high market share. Afterwards, Mr. Manxinguang and his delegation went to Abu Dhabi to attend the signing ceremony of the cooperation agreement between distributor Gradari and a major customer and the delivery ceremony of Shanteka trucks. The customer is one of the largest subcontractors of engineering projects in the UAE and an important customer of China National Heavy Duty Truck Corporation (CNHTC) vehicles.
Shantui Corporation
Efficient Collaboration to Provide Integrated Construction Solutions
On the afternoon of February 27, accompanied by Mohammed, General Manager of distributor Anaïn United Company, and Tariq, General Manager of Abdullah Alkamz Transportation and General Contracting Company, Manshengang went to Anaïn City to inspect the infrastructure project of Abu Dhabi Housing Department. Shantui loaders, excavators, bulldozers and China National Heavy Duty Truck Shanteka dump trucks participated in the loading, excavation, backfilling, leveling and other operation scenes of the project to meet the customer's needs with integrated construction solutions. At present, Shantui continues to increase market development in the United Arab Emirates, and the sales of the whole series of construction machinery products have realized rapid growth, and the brand awareness and influence have been significantly enhanced.
During this period, Mr. Man Shengang also visited Mr. Ou Boqian, the Consul General of China in Dubai. Weichai Group, China National Heavy Duty Truck, Shantui, Zhongtong Bus and other subordinate enterprises related responsible comrades to participate in the activities.
