On May 10th, the "2026 China Brand Value Evaluation Information Release" event, hosted by the China Brand Building Promotion Association and the Xinhua News Agency Brand Work Office, and organized by *China Brand* magazine, was held in Deqing, Zhejiang Province. China National Heavy Duty Truck Group (CNHTC) ranked first in the automotive and parts industry, topping the list! On the same day, the "Top 100 Chinese Brands in Global Competitiveness" list was unveiled in Hong Kong, with CNHTC ranking 75th.
From "Made in China" to "Intelligent Manufacturing in China," from "Chinese Products" to "Chinese Brands," the global commercial vehicle landscape is undergoing profound restructuring, and national brands are forging ahead amidst challenges. As the "cradle of China's heavy-duty truck industry," CNHTC has always adhered to the principles of brand as its soul, quality as its backbone, and responsibility as its core, continuously cultivating brand building. In this process, it has reshaped the "Yellow River" brand of high-end heavy-duty trucks, strengthened the "Shandeka" brand's reputation as a leader in high-end heavy-duty trucks in China, and deepened the "Howo" brand's image as a national heavy-duty truck, forging a brand building path that combines depth and warmth.
The "Top 100 Chinese Brands in Global Competitiveness" list focuses on overseas expansion capabilities, innovation, and global competitiveness. In recent years, relying on the national strategy for manufacturing companies to go global, China National Heavy Duty Truck Group (CNHTC) has proactively shouldered the responsibility of a state-owned enterprise to help Chinese commercial vehicles go global and cultivate the global market. The company has continuously improved its global industrial layout, building a global business operation system covering R&D adaptation, export marketing, overseas channels, and after-sales support. Its business covers more than 150 countries and regions worldwide, and its heavy-duty trucks have ranked first among Chinese commercial vehicle brands in exports for 21 consecutive years, becoming a symbolic name card for Chinese trucks on the world stage.
From the first heavy-duty truck rolling off the banks of the Yellow River to the globally recognized "Made in China" brand, CNHTC's brand journey has always been intertwined with the nation's destiny and resonated with the times. In the future, CNHTC will continue to uphold its original mission and set a new industry benchmark for the high-quality development of state-owned manufacturing enterprises and the international competitiveness of national brands.
