Statistics from the China Automobile Dealers Association show that in the first four months of this year, my country exported 23,600 heavy trucks, a year-on-year increase of 21%. China Sinotruk, Foton, SAIC and other mainstream heavy truck companies have accelerated their layout and seized overseas market opportunities.

In sharp contrast, heavy truck sales in the domestic market have declined for 12 consecutive months year on year, and it is shifting from incremental market to stock market competition. .This means that heavy truck companies are accelerating the layout of domestic hydrogen energy, electricity changing mode and other emerging heavy truck markets, but also pay attention to develop overseas markets. At present, many truck companies have made good preparations. On the one hand, they use quality and sales to stabilize their position in the domestic market, and on the other hand, they are actively deploying in overseas markets.

From the perspective of sales models, diesel heavy trucks are still the absolute main force of exports. Since the beginning of this year, Sinotruk and Foton have frequently received 100-level orders in South America, Africa, Asia and other regions. SAIC, BYD and other truck companies are also actively deploying overseas new energy heavy truck markets, achieving batch exports in Europe, North America, South America and other regions, and gaining recognition from local users with their mature technology and perfect after-sales service network.

From the perspective of development mode, the export of heavy trucks has gradually developed from the original trade mode and some KD mode to the investment mode. FAW, BYD and other auto companies invest in overseas factories to help increase production and sales in the local market, and greatly reduce production and transportation costs. On the other hand, localized production is conducive to establishing a good brand image, which is also the only way for national heavy truck brands to go overseas.

National brand heavy truck "going overseas", product power and brand power are indispensable. Industry experts suggest that relevant companies should increase product research and development efforts, enrich the product structure of mid-to-high-end heavy trucks, and meet the needs of different users. At the same time, we must have the courage to explore and create a "new model, high efficiency" service system, provide customized after-market services, and establish a good brand image.

Sinotruk: sprint to export the target of 80,000 vehicles

Recently, China National Heavy Duty Truck held a mobilization meeting for the international market, and the heads of major overseas regions issued "military orders" to the annual export of 80,000 heavy trucks target sprint.

"From 30,000 vehicles in 2020 to 50,000 vehicles in 2021, and then to this year's target of 80,000 vehicles, Sinotruk has gradually established a good brand image in overseas markets through excellent products and perfect services."Sinotruk related person in charge of the introduction, from January to April this year, the monthly export volume of Sinotruk heavy trucks was 6,022, 6,031, 6,105 and 6,500 respectively, breaking the monthly sales record for four consecutive months.

Under the background of the domestic market downturn, why did Sinotruk's heavy truck exports break through against the trend? According to the relevant person in charge of Sinotruk, in recent years, Sinotruk has accelerated the improvement of overseas marketing network, expanded the sales network of trucks in Vietnam, established 27 after-sales service outlets for logistics trunk lines in Africa, and established Sitrak services and accessories in Russia. network, etc.

In addition, precision marketing is a "magic weapon" for Sinotruk to expand overseas markets. For the short-board truck market in Vietnam, Sinotruk has improved products to meet the individual needs of local users and form a new market increment point; The bridge is only replaced but not repaired, and it has developed into a mainstream brand in the local heavy truck market.

Foton Motor: won the automatic transmission export large order

Recently, Foton Motor won the automatic heavy truck export large order — 328 unit automatic transmission heavy truck set sail for Colombia.

According to the relevant person in charge of Foton Motors, at present, Colombian automatic heavy-duty trucks are mainly American and European products, and the local export products of Chinese heavy-duty truck brands are mainly manual heavy-duty trucks. With the continuous improvement of the Colombia trunk line transportation network, users have more and more needs for medium and long-distance high-efficiency heavy-duty trucks. Automatic heavy-duty trucks have become a hot-selling model in the local heavy-duty truck market due to their advantages in operability, fuel economy, and safety.

"Automatic heavy trucks liberate the driver's left foot and right hand, greatly reducing labor intensity. According to different working conditions, heavy duty trucks can also accurately determine the best shifting timing, reduce vehicle energy consumption and improve shifting efficiency." Foton according to the relevant person in charge of the automobile, the automatic heavy-duty truck also adopts the hydraulic retarder safety assistance system, which can be applied to the mountainous road conditions in South American countries. 

Since this year, Foton Motor has won large orders from overseas markets such as Colombia and Nigeria. "According to the needs of vehicles, we also provide customized solutions, and track the service operation status of the vehicles in use, and continue to improve the fuel economy and carrying capacity of vehicles," said the relevant person in charge of Foton Motors. 

SAIC Hongyan: Breaking through the South American market with "new"

Recently, SAIC Hongyan Jieshi H6 pure electric tractor have achieved commercial operation in a lithium salt mining area in Chile. This is the first pure electric heavy truck in China to achieve commercial operation in South America.

According to the operator of the local transportation company, a SAIC Hongyan Jieshi H6 pure electric tractor can reduce carbon dioxide emissions by 90 tons per year, with significant environmental benefits. At the same time, the vehicle has excellent performance in terms of carrying capacity, safety, energy consumption, etc., helping enterprises to reduce costs and increase efficiency, and has good economic benefits.

The recognition of Chilean users is one of the fruitful achievements of SAIC Hongyan in the overseas market of heavy trucks. In the EU market with the strictest import and export management regulations in the world, SAIC Hongyan also made a major breakthrough. Recently, SAIC Hongyan Jieshi H6 pure electric tractor has passed 30 EU certification tests on vehicle emission, safety and environmental protection, becoming the first pure electric tractor in my country to pass the certification test.

The relevant person in charge of SAIC Hongyan introduced that in the field of new energy heavy trucks, SAIC Hongyan has built two major product matrices, hydrogen energy heavy trucks and pure electric heavy trucks, and has launched a variety of energy forms such as charging and replacing, hybrid power, and hydrogen fuel cells. , as well as new energy heavy trucks covering all scenarios, which can meet different transportation needs and provide customized models.