On March 25, board meeting of SINOTRUCK HOWO HOWO Limited was held in Hong Kong. Ma Chunji, chairman of SINOTRUCK HOWO HOWO Limited declared in the year of 2010, SINOTRUCK HOWO HOWO grasped market opportunities and got a sales of 150,060 trucks increasing 38.3 year on year, an operation income of 39,656 million RMB increasing 42.1% year on year, a total profits of 2,054 million RMB year on year, a profit of 1,481 RMB attribute to shareholders increasing 77% year on year. In the past year, SINOTRUCK HOWO HOWO always iadhere to technological innovation, and constantly improve the ability of research and innovation.. By displaying the advantage in the construction area, the company strengthened its improvement and promotion to road trucks focusing on tractors and special trucks. New trucks with self-weight reduced were welcome in the market with sales increasing gradually. After introduced into market, 70-ton Miner Lord got better market feedback, becoming a new increasing point. The company also continuously strengthened its development on CNG and LNG natural gas trucks which had abundant product series, harmonized with environmental protection and economy, and were widely used in transportation, construction and mines, with bright market future. Until now, SINOTRUCK HOWO HOWO and its parent company related to participation in the 28 heavy truck technology standard, patent 1503, authorized patent 1354, in the majority of the heavy truck industry patents.According to the agreements between SINOTRUCK HOWO HOWO and MAN, the localization of the introduced technology and products went smoothly and after completion, it would improve SINOTRUCK HOWO HOWO’s market competitive capacity and gained market priority in the shift of National IV emission standard . Facing 2010 complex international market, SINOTRUCK HOWO HOWO adopted positive and effective measuresto the different characteristics of the market, continue to strengthen and develop and explore new markets and foreign markets.The company established 24 sales branches in potential markets, had more than 70 dealers, 230 sales outlets and 200 service outlets. In 2010, SINOTRUCK HOWO HOWO had exported 13,549 heavy trucks increasing 59.4 % year on year, and maintained the first position in domestic heavy truck export business. SINOTRUCK HOWO HOWO established SINOTRUCK HOWO HOWO Chengdu Wangpia Co.,Ltd and SINOTRUCK HOWO HOWO Fujiang Haixi Co.,Ltd, making the products layout more scientific and reasonable, and product lines more abundant. Base on the existing medium and heavy truck, light truck market, China National Heavy Duty Truck continue to introduce advanced products and technologies, and actively introduce new heavy duty trucks and light trucks. At present, China National Heavy duty truck has assembly and parts of the R & D center in Jinan, Hangzhou and Chengdu has the perfect product structure, scientific and reasonable production capacity to meet market demand. SINOTRUCK HOWO HOWO took product quality as the lifeline of the company.The lean management in the overall improvement of the quality of staff, reduce costs and improve production efficiency, and improve the company's overall management level and core competitiveness. Companies continue to improve the quality supervision and management system, improve the quality of employees, the establishment of risk prevention system, to strengthen the quality of staff, improve the process level, to achieve the quality of information network, intelligent and automatic control of production process. In 2010, SINOTRUCK HOWO HOWO and its parent company won the title of “Shandong governor quality prize”. The year of 2011 is the beginning year of the “Twelfth-Five-Year Plan”, SINOTRUCK HOWO HOWO will try hard to realize its healthy and rapid development: it will continue to make an iron marketing network, further develop and improve sales, service and spare parts network systems and improve the regional market network and improve sales and service levels; it will continue to push risk prevention system and strengthen the risk control in key points and key issues; it will increase technology innovation and further improve technology and product quality level and make the promotion of new products; it will insist on “ go out” strategy and set up and improve brand imagines and expand product export; according to the cooperation agreements with MAN, iWill speed up the introduction of technology and products, while the localization process, continue to explore and expand the scale and scope of cooperation; it will continue optimize its business structure to improve the leading position in the strategic or organization. taking heavy truck business in the leading position and gradually realize the all models of commercial vehicles and improve profit capacity.
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