When SINOTRUK Group Business Conference 2015 was held on December 18th, SINOTRUK Group chairman Ma Chunji pointed out that: The Development theme for SINOTRUK in 2015 is “change leading value”. In order to achieve a comprehensive upgrading of enterprises of the work, in the hope and the broad distribution, modification and institutions to achieve better cooperation, and to provide users with better products and services.
This year for SINOTRUK Group Business Conference is the first time out of Jinan and be held in the beautiful Hangzhou, which also fit the theme of this conference - “change leading value” from one side. Change is not just to create wealth, is about leading a value reflect the times. SINOTRUK distribution, modification cooperation unit, customer representatives, representatives of financial and investment institutions and the news media reporters more than 1,600 people to attend the meeting and discuss the plan for future. Vehicles displayed on SINOTRUK Business Conference reached 62 this year, which is the largest number and the most complete category of the calendar year. One concern is SINOTRUK heavy truck models, SITRAK, HOWO, Steyr, HaoHan and other brands have exhibited 5 platform of tractor truck, dump truck, cargo truck, and special truck products. SINOTRUK launch of 540-horsepower engine MAN technology MC13 is undoubtedly the biggest bright spot, which is the largest commercial vehicle horsepower engine, unique to CNHDT.
Chairman Ma said, through nearly three years continuously transfer mode, adjust structure, SINOTRUK is undergoing profound changes, and now the changes are showing off. Mainly reflected in: the level of enterprise operation quality to maintain the forefront of the industry, the economic strength and enterprise benefits of the advantages, brand strategy, the formation of a new product structure, product advantages, the market reaction is good, quality improvement, customer satisfaction continues to improve, marketing model innovation, operating mechanism is the formation of the overall management level, the enterprise's own quality is more obvious.
SINOTRUK in 2015 the general development goal is to achieve vehicle sales of more than 20 million vehicles, which heavy truck 135,000 above, market share rate increased by one percentage point. The main indicators of growth will be around 12%, the overall quality reaches domestic first-class level, while MAN technology products reach the international advanced level, and enterprises strive to maintain the best level in the industry.
In 2014, SINOTRUK through scientific management, reform and innovation, and a series of initiatives to make enterprise development more strength and vitality. This year, China's heavy truck achieved steady development through the depth of cooperation, meanwhile, the staff earned their own growth, the general partners also implements the development. From January to November in the case of the national industry of negative growth, SINOTRUK cumulative production and sales of 162,000 vehicles, with a year-on-year growth of 7.5%, and the sales income is 60.83 billion yuan with a year-on-year growth of 10.3%, meanwhile the profits growth of 46%. Accumulated more than 21000 vehicles in export orders and exports of domestic heavy card industry's first ten years in a row. Business operation quality is much better than industry level, economic strength and enterprise efficiency advantages highlighted.
2014 SINOTRUK brand strategy has achieved initial success, and formed a new product structure. SINOTRUK seriously implement the main brands and high-end, high-end and standard application of multi brand strategy, which made the company's product structure become more reasonable and the product brand positioning more accurate. Mining and engineering equipments to maintain the industry's first, cement mixer truck of the industry's first degree, tractor truck, cargo truck, light plate contrarian rise, application of Raman technology in high-end passenger car, special vehicle will be batch to enter the market.
