On July 26, the 2022 Sinotruk Group Coal Transportation Market Seminar with the theme of "Gathering potential · Winning" was successfully held in Shijiazhuang, Hebei Province. This conference focuses on the current trend of the coal transportation market, analyzes the new forms of heavy truck marketing in 2022, discusses the market development trend, and formulates the development strategy of Sinotruk Group in the second half of 2022. China Sinotruk group, industry association guests, dealer partners, distinguished customers and so on gathered together, to seek new ideas, and draw a new blueprint together.

01 Seize the opportunity and strive to be the first

In the face of the market environment affected by the economic downturn and repeated epidemic factors in the first half of 2022, SINOTRUK, combined with the synergy of the Group, refined the market segmented products, put forward transformative product solutions around the changes in user needs, and seized opportunities. Strive to be the first to successfully obtain new market increments.

To seize market opportunities, the first challenge is to judge the direction of the industry. At the event site, corporate leaders, major customers and other guests gathered together to discuss and share the current situation of the coal transportation industry and future development prospects. Focusing on issues such as customer focus on vehicle performance weight, building a customer-satisfied used car platform, and marketing opportunities for gas vehicles in today's market environment, in-depth exchanges from a forward-looking and strategic perspective have provided scientific guidance for Sinotruk's key marketing actions in the future.

02 Insist on innovation and empower the future

In response to the resource transportation & composite transportation market, product upgrades, and customer needs, Sinotruk has always practiced user innovative thinking, increased investment in product research and development, and proposed an excellent and refined product solution - the HOWO MAX single-leaf spring special model for coal transportation. Relevant leaders of the tractor department, combined with the characteristics of the coal transportation market segment, starting from the actual operation scenario, described the value of many products of the HOWO MAX single-leaf spring coal transportation special model, which empowers the current resources & complex transportation and efficient logistics. Sinotruk adheres to the road of high technology and high quality, always maintains the leading position in technology, continuously launches products that satisfy customers, and continues to maintain product competitiveness.

With the upgrading of science and technology in the truck industry, Sinotruk Howo brand has always been adhering to the original aspiration and constantly forge ahead, taking technology as the eternal driving force. At the conference site, under the public attention, "Howo MAX Solar Term King" was successfully released. At the event site, the comprehensive value of Howo MAX solar term King products and the fifth generation gas engine were introduced respectively.

As a new generation of Sinotruk's leading product to develop coal resource transportation, "Howo MAX Solar Terms King" relies on Sinotruk and Weichai Power dual-platform technical support, equipped with Weichai's fifth-generation WP13NG customized gas engine, synchronous research and development, intelligent Systematized solar terms and easily cope with various complex road conditions. Equipped with the seventh-generation S-AMT16 worry-free shift gearbox independently developed by Sinotruk, the shift logic is precise, and the transmission efficiency is improved. It is bound to bring users a new choice of more advanced and efficient resource transportation.

03 Elite quality, honorable mention

Find opportunities in crisis and turn the tide in the market. Advanced dealer groups and individuals have overcome difficulties with practical actions, demonstrating the elite quality of tenacious struggle. They are not only the best interpretation of their efforts, but also set a good example for all colleagues in the next marketing and service. In the commendation session, the Jinan Truck Sales Department of Sinotruk Group honored the winning units.

The holding of this coal transportation market seminar is Sinotruk's interpretation of the development direction of coal transportation in the second half of 2022, and it is also a statement in response to the national high-quality development strategy. In the future, Sinotruk will further aggregate the power of the system and the trend of innovation, practice the concept of "customer satisfaction is our purpose", and continue to create higher quality, higher efficiency and more valuable transportation solutions for users, markets and industries. The solution and business platform are working hard to realize the "win-win" situation of product transformation and upgrading in China's heavy truck industry and Chinese brands standing on the world stage!